Landing Pages That Actually Convert

Our CTO spent five years inside one of the leading CRO testing agencies in the industry, designing and developing landing pages for some of the most recognizable DTC brands in the market. Two of the CRO specialists she worked alongside then are part of the CARO team today. The process, the standards, and the instincts behind this work are the same ones we bring to every engagement. This is a snapshot of what that work produced and what it taught us about what actually moves conversion.

The work had one brief: make the page convert.

Every project started the same way. A brand with paid traffic, a page that wasn't performing, and a hypothesis about why. The job was to take that hypothesis, build something against it, and let the data tell us if we were right. Sometimes we were. Sometimes we weren't. Either way we learned something.

Here's what some of those pages produced.

For Days needed a listicle landing page to support their paid campaigns. The page lifted their conversion rate by 50% and sustained that growth over several months. It performed well enough that when the brand relaunched as Trashie, the same page structure was adapted to anchor the rebrand campaign.

Ivee, a new venture from Hone Health, needed a page built to convert paid social traffic from launch. Through several months of testing and iteration the work drove a 49% increase in conversion rate, a 20% reduction in cost per acquisition, and a 12% improvement in ROAS. Three metrics moving in the right direction at the same time is rarely an accident.

Speedo came in with a tight timeline and a specific campaign to support. A streamlined layout built for visual storytelling and fast load speed delivered a 50% conversion lift on the very first test against their existing campaign page. Sometimes the first test is the right one.

Elysium wanted to improve conversions for their Basis supplement against an existing evergreen page. A redesigned layout built around their specific offer code, with tighter hierarchy, stronger social proof, and a more direct call to action, generated a 43% revenue increase. Small structural decisions compound quickly when the audience already has intent.

What we took away from all of it.

The brands that saw the biggest lifts were the ones willing to treat their landing pages as a dedicated investment rather than an afterthought to their ad spend. A well built page converts better, and makes every dollar you're already spending on traffic work harder.

That's the philosophy CARO is built on, and it's why we only work with brands who are already running paid media and are serious about closing the gap between their traffic and their revenue.