About us

Our Story

We built CARO because the gap between ad spend and revenue deserved Better.

Who we are

About CARO

A lot of DTC brands are doing everything right on the media side. The targeting is dialed in, the creative is strong, and the budget is there. But somewhere between the ad click and the purchase, customers are dropping off. The page is not carrying the conversation the ad started, and the revenue that should be coming in is not.

CARO was built to solve that problem.

Our CTO spent five years designing and developing landing pages for DTC brands at one of the leading CRO testing studios in the industry. She watched what happened when conversion was treated as an afterthought versus when it was treated as a dedicated discipline. The difference in results was not marginal. It was significant. Two of the CRO specialists she worked alongside then are part of the CARO team today.

Our CEO brings a background in strategy and data analytics, having worked at Publicis Groupe and across the L'Oreal Luxe portfolio. She understands how brands build demand at scale and what it takes to turn that demand into revenue once it reaches your site.

Together, they built CARO around a shared conviction: the space between your ad and your checkout is the highest leverage place to invest, and most brands are not taking it seriously enough.

Our focus is conversion. We work across CRO, landing pages, and website redesigns for DTC brands who are serious about making their paid traffic perform. Every engagement is run in house with strategy, copy, design, and development all under one roof and all built around a single outcome.

Trusted by:

Trusted by:

Team

The People Behind the Work

Nikole

CEO and Co-Founder

Nikole leads strategy, client relationships, and business development. Before founding CARO she worked as a strategist and data analyst at Publicis Groupe and across the L'Oreal Luxe portfolio. She brings that same analytical rigor to every client engagement, understanding not just what the data says but what it means for revenue.

Briana

CTO and Co-Founder

Bri leads design, development, and technical infrastructure. Before founding CARO she spent five years at one of the leading CRO testing studios in the industry, designing and developing landing pages for DTC brands including Oura Ring, Lovevery, Prose, and OWYN. That work produced conversion lifts of up to 50% and revenue increases as high as 43%. She built the technical systems CARO runs on, and oversees every page that goes out the door.

Our CRO Specialists

Every CARO engagement is supported by a team of senior CRO specialists with deep roots in DTC experimentation. We work with a curated group of practitioners who have spent years running tests, analyzing behavior, and turning data into decisions for high growth brands. We are intentionally small and selective about who we bring into client work because the quality of the thinking behind every test matters as much as the execution.

Team

The People Behind the Work

Nikole

CEO and Co-Founder

Nikole leads strategy, client relationships, and business development. Before founding CARO she worked as a strategist and data analyst at Publicis Groupe and across the L'Oreal Luxe portfolio. She brings that same analytical rigor to every client engagement, understanding not just what the data says but what it means for revenue.

Briana

CTO and Co-Founder

Bri leads design, development, and technical infrastructure. Before founding CARO she spent five years at one of the leading CRO testing studios in the industry, designing and developing landing pages for DTC brands including Oura Ring, Lovevery, Prose, and OWYN. That work produced conversion lifts of up to 50% and revenue increases as high as 43%. She built the technical systems CARO runs on, and oversees every page that goes out the door.

Our CRO Specialists

Every CARO engagement is supported by a team of senior CRO specialists with deep roots in DTC experimentation. We work with a curated group of practitioners who have spent years running tests, analyzing behavior, and turning data into decisions for high growth brands. We are intentionally small and selective about who we bring into client work because the quality of the thinking behind every test matters as much as the execution.

Team

The People Behind the Work

Nikole

CEO and Co-Founder

Nikole leads strategy, client relationships, and business development. Before founding CARO she worked as a strategist and data analyst at Publicis Groupe and across the L'Oreal Luxe portfolio. She brings that same analytical rigor to every client engagement, understanding not just what the data says but what it means for revenue.

Briana

CTO and Co-Founder

Bri leads design, development, and technical infrastructure. Before founding CARO she spent five years at one of the leading CRO testing studios in the industry, designing and developing landing pages for DTC brands including Oura Ring, Lovevery, Prose, and OWYN. That work produced conversion lifts of up to 50% and revenue increases as high as 43%. She built the technical systems CARO runs on, and oversees every page that goes out the door.

Our CRO Specialists

Every CARO engagement is supported by a team of senior CRO specialists with deep roots in DTC experimentation. We work with a curated group of practitioners who have spent years running tests, analyzing behavior, and turning data into decisions for high growth brands. We are intentionally small and selective about who we bring into client work because the quality of the thinking behind every test matters as much as the execution.

Want to see how we think?

If you want to know more about how we work before booking a call, the blog is a good place to start.

See How We Work

A man smiling at his laptop while working, representing how clear user journeys and strategic site improvements can increase conversions
Man holding a cell phone while viewing a landing page layout on the screen.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Person holding a credit card while shopping online on a laptop.
Person holding a credit card while shopping online on a laptop.
A modern, elegant chair next to a wooden desk with a laptop on.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.

Want to see how we think?

If you want to know more about how we work before booking a call, the blog is a good place to start.

See How We Work

A man smiling at his laptop while working, representing how clear user journeys and strategic site improvements can increase conversions
Man holding a cell phone while viewing a landing page layout on the screen.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Person holding a credit card while shopping online on a laptop.
Person holding a credit card while shopping online on a laptop.
A modern, elegant chair next to a wooden desk with a laptop on.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.

Want to see how we think?

If you want to know more about how we work before booking a call, the blog is a good place to start.

See How We Work

A man smiling at his laptop while working, representing how clear user journeys and strategic site improvements can increase conversions
Man holding a cell phone while viewing a landing page layout on the screen.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Person holding a credit card while shopping online on a laptop.
Person holding a credit card while shopping online on a laptop.
A modern, elegant chair next to a wooden desk with a laptop on.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.