Terms & conditions
Last Updated: December 1, 2025
Welcome to CARO. These Terms and Conditions govern your use of our website and access to our services. By using our website or engaging CARO’s services, you agree to these Terms.
If you do not agree, please do not use our website or services.
1. Overview
CARO is a conversion optimization agency providing digital services including landing page optimization, CRO strategy, funnel refinement, experimentation, performance reporting, and related consulting. All services are delivered remotely.
2. Acceptance of Terms
By accessing our website or working with CARO, you confirm that you are at least 18 years old and have the authority to enter into binding agreements. Continued use constitutes acceptance of these Terms.
3. Services
CARO provides digital consulting and optimization services, including:
Landing Page Engine
Revenue Optimization
Performance Intelligence
Behavioral analysis and CRO experimentation
Related strategic advisory services
Services may evolve or change over time. Specific scopes of work will be outlined in individual proposals, SOWs, or contracts.
4. Intellectual Property
All content produced by CARO, including written copy, strategy, frameworks, designs, templates, website content, reports, and proprietary processes, is owned by CARO unless otherwise agreed in writing.
Clients receive usage rights for materials delivered as part of contracted services. Redistribution, resale, or public publication of CARO’s proprietary materials is prohibited without explicit written permission.
5. Payment Terms
Payment terms are defined in your proposal or agreement. Unless otherwise stated:
Payments are due before work begins.
Late payments may result in delayed or suspended services.
All fees are non-refundable unless outlined in the agreement.
Subscription or retainer services renew automatically unless canceled per agreement terms.
6. Disclaimers
CARO provides strategic and analytical services designed to improve performance. We do not guarantee specific financial results, ROAS improvements, revenue increases, or conversion outcomes.
All business results vary based on factors outside our control, including product quality, pricing, competition, customer behavior, advertising, and market conditions.
7. Limitation of Liability
To the fullest extent permitted by law:
CARO is not liable for indirect, incidental, consequential, or punitive damages arising from use of our website or services.
Our total liability under any agreement will not exceed the amount you paid to CARO for the services giving rise to the claim.
8. User Responsibilities
You agree to:
Provide accurate business information
Supply assets, access, and approvals needed for CARO to perform services
Use our materials legally and within license terms
You may not:
Use our website or materials for unlawful purposes
Copy or redistribute proprietary CARO content
Misrepresent your affiliation with CARO
9. Third Party Tools
CARO may use third party platforms such as Google Analytics, Meta Pixel, Calendly, Stripe, and similar tools.
We are not responsible for the terms, policies, or performance of these platforms.
10. Termination
Either party may terminate a service agreement per the terms outlined in the contract.
CARO may terminate access to services or the website for violations of these Terms.
11. Governing Law
These Terms are governed by the laws of the state or country where CARO is registered, without regard to conflict of law principles.
12. Changes to Terms
CARO may update these Terms at any time. Updates will be posted on this page with a new effective date.
13. Contact
For questions regarding these Terms:
Email: contact@carostack.com
Website: carostack.com
